E! Entertainment Television

E! Entertainment Television was launched by Alan Mruvka and Larry Namer on July 31, 1987 as Movietime, a service that aired movie trailers, entertainment news, event coverage, and interviews [1]. Early Movietime hosts included Greg Kinnear, Paula Abdul, Katie Wagner, Julie Moran Suzanne Kay Mark DeCarlo Sam Ruben and Richard Blade. Three years later, in June 1990, Movietime was renamed E! Entertainment Television[2] to emphasize its widening coverage of the celebrity-industrial complex, contemporary film, television and music, entertainment awards shows, daily Hollywood news and gossip, and fashion. (More on Wikipedia)

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